Email 

Sent: September 27, 2010 9:20 AM

To: Chad Badgero

Hello Chad,

I am a senior at MSU. I am working on a yearlong blogging project called 52 Cups of Coffee (http://www.52cups.tumblr.com). Each week for a year, I am meeting with someone I don’t know and writing about what I learn and how I change in the process.

Payal Ravani and Robin Miner-Swartz mentioned your name the other day while we were having coffee, they had wonderful things to say about you. I was wondering if you would would be interested in having coffee with me this Friday. I am also free Saturday morning.

It would be a pleasure to meet with you if your schedule is not already filled. Thank you for your time, I look forward to hearing from you!

Megan Gebhart

Received: September 27, 2010, at 3:45 PM

Hi Megan,

It’s so nice to hear from you.  And your project sounds awesome!  What a cool project you’re undertaking.  And I am so pleased that you would contact me.  I would love to meet with you.  This Friday & Saturday are pretty crazy for me because I work in Old Town Lansing and one of our biggest events of the year is this weekend, Oktoberfest.  Is there any other time you would be available.  My mornings are pretty clear this week, and also, later in the evenings are fine to.  Just let me know - I’ll look forward to hearing from you.

All the best,
Chad

Sent: September 28, 2010 10:25 AM

Hi Chad,

I’m so glad you’re interested in having coffee. Are you free Thursday? I am free until 11 am and then I am also free after 6 pm Thursday.

Thanks!
Megan

Cup Twelve: Chad Badgero 

Thursday, September 30th / Gone Wired Cafe / 7:00 PM

Cup 11

Person: Lisa Gnass

drink: several cups of fresh brewed

On Friday, while enjoying my 11th cup of coffee at the Soup Spoon Café in Lansing, Lisa Gnass told me a parable:

One morning, an American businessman is sitting on the pier of a little coastal town when a small boat docks alongside him. Inside is an old man with four large fish. The American, clearly impressed with the fisherman, asks why the fisherman stopped fishing so early when he was clearly having a good day.

The fisherman replied, “I have caught all that I need to provide sustenance for my family. Now I can go home and enjoy lunch with my beautiful wife, relax with a good book this afternoon, and tonight I will go play guitar and sip wine with good friends.”

The businessman is astounded at the response—this man is not living up to his full potential! He says to the angler, “You are talented! If you fished longer, you could catch enough fish to buy a bigger boat!”

To which the fisherman asks, “And then what?”

“Well, once you had a bigger boat you could catch enough to hire men to help you catch even more fish. Then you could buy more boats and hire more men.”

Again, the fisherman asks, “And then what?”

The businessman replies, “Then you would have a fleet and large profits so when you were ready you could sell your business and amass a small fortune. You would have become very successful and could retire nicely.”

 “What would I do once I retire?”

The businessman answered proudly, “That’s the best part! You’ll have enough money you spend your days relaxing by the water, having lunch with your beautiful wife, reading in the afternoon and playing your guitar at night!”

Lisa, whom I met through a mutual friend, was making the point that all to often, we get caught chasing a very narrow ideal of success and in the process forget the reason we are chasing success in the first place. Instead of climbing the corporate ladder to achieve the lifestyle we want, we live the lifestyle of ladder climbing in hopes that happiness will be waiting at the top.

Lisa wasn’t immune to this lifestyle. When Lisa left college she started climbing—she was smart, ambitious, talented, and a naturally competitive person. She wanted to prove herself and create an ideal life, so she followed the steps and landed a respectable job at a government agency. Each morning she put on her suit, arrived on time, punched in, and worked her eight hours before the boss let her leave.

Then she woke up the next morning to do it again.

After working weeks without being late of asking for a day off, Lisa asked her boss if she could come in an hour late the following day so she could go to the courthouse and sign her marriage license. Her boss, shocked that she had the audacity to make such a request, replied, “Your life should revolve around your job—not the other way around.”

That’s when she realized this was not the place for her to thrive.

So she made a change. During her time with the company, she realized she had a talent for writing and marketing communications, so she worked out a situation where she could do contract work with the company instead of being employed fulltime. She found more clients and started consulting independently.

The job fit her lifestyle. It allowed her to help her husband, Cameron, who was running his own creative studio. They had student loans to pay back, but they lived within their means and worked hard as they each grew their businesses. Eight years and three kids later, Lisa returned to organizational life as the Executive Director of the Mid-Michigan Ronald McDonald House. She wasn’t looking for a way back into the office world, but she was on the organization’s board and when they couldn’t find a director she stepped up for the position—it was a cause that was worth putting on a suit.

That’s what I really liked about Lisa. Well, one of many things. I got the impression she doesn’t spend too much time worrying about what others think about her. Lisa has three wonderful children, a great husband, a job that is meaningful, and a list of hobbies she enjoys. Like the fisherman, those are the things that matter to Lisa, and she invests her time and money into the things that make her successful and happy.

As I listened to Lisa tell her story, thoughts were bouncing around my mind like crazy. I understood where she was coming from, I would much rather spend $300 dollars on a plane ticket to visit a friend than the hottest new handbag. That said, when I look into my future, I picture a big house fitting in somewhere—I live in a society where a big house equals a successful life—and like any serious college student, I want to succeed in life.

But Lisa proves that success looks different for everyone. The cup of coffee (and a delicious breakfast of eggs and bacon) helped me realize that we have to decide for ourselves what it means to be successful and strive for that goal—not the goals that others determine. But, more importantly, we must accept that if our view of success differs from the norm, people will likely judge us.

That, at some point, will happen to me. And hen that day happens I will look back on my conversation with Lisa and remember that what others think shouldn’t trump what is best for me and those most important in my life.

I will also think about my dad. Because he was the first person to tell me the story of the fisherman. We were sitting by the beach listening to the waves roll in one Easter while on vacation. At the time, I took the parable for face value. But as I look back on that serene moment, I realize my dad was telling me I didn’t need to build a metaphorical fleet of boats to be a success—I could if I wanted to—but he was more concerned that I build a life that made me happy.

The American businessman might not understand, but that’s alright—it’s not his life.

Email 

Sent: Friday, September 10, 2010 12:00 PM

To:  Lisa Gnass

Hello Lisa,

My name is Megan Gebhart. I’m a student at MSU with involvement in YSG.

I am working on a yearlong blogging project called 52 Cups of Coffee (52cups.tumblr.com). Every week for a year I am having coffee with someone I don’t know and writing about what I learn and how I change in the process.

Yesterday, Payal Ravani gave me you contact information because she thought you would be a great person to talk to. I know this is very late notice, but do you have time this weekend to meet for a cup of coffee. I can be completely flexible on the time and place that works best for you.

Thank you for your time and I look forward to hearing from you.

Sincerely,

Megan Gebhart

Received: September 10, 2010, at 9:28 PM

Hi there! What a cool concept. Thank you for asking me! I really want to do this, but this weekend is really tough for me. Would you be able to do it Monday or during next week at all? Or are you on a set schedule?

Thanks again-
lisa

Sent: September 22, 2010 12:53 PM

Hi Lisa,

I am sorry we were not able to connect earlier for a coffee meeting. If you’re still interested, I am looking for someone to have coffee with before next Monday? Would you be interested and are you available? My schedule is pretty flexible the next few days.

Thanks!
megan

Received: September 23, 2010, at 8:54 PM

Hi Megan! I am available tomorrow morning. Will that work?
Thanks!
Lisa

Cup Elven: Lisa Gnass

Friday, September 24th / Soup Spoon Cafe / 9:30 AM

Cup 10

Person: Jenny Beorkrem

Drink: medium brewed coffee from Beans and Bagels

 

Opportunities are only opportunities if you take advantage of them.

Two summers ago, when I was living in San Francisco for an internship, I came across a poster that mapped the city by its neighborhoods with each section represented typographically. It had slightly offbeat but sleek design that was unlike anything I’d seen before, plus it was my favorite color—I instantly loved it.

San FrancsicoI wasn’t able to find out the name of the company that made the poster, but with the magic of a well-crafted Google search, I later discovered the map I had fallen in love with was an Ork Poster and San Francisco was just one of many maps they offered. I put the poster on my wish list, gave my roommate one for her birthday, and told every friend I had living in a city to buy one. I was an unabashed fan.

I never would have imagined that a year later, I would be sitting in a coffee shop near the Montrose train stop in Chicago enjoying cup 10 with the founder and designer of Ork Posters, Jenny Beorkrem

When I first found Ork, I assumed it was a relatively large company with people working in cubicles and weekly staff meetings (I’m a business major, this is what I think about while shopping). That perception changed the day I received the San Francisco poster for my birthday. Within the package was a small users guide with a note on the back that read: 

By purchasing this poster, you’ve helped a Chicago-based graphic designer live the dream of being her own boss and doing what she loves. From the very bottom of my heart, thank you!

Ork wasn’t some big company—it was just a girl with a knack for design and a dream. A girl who saw an opportunity, took a risk, and changed her life. 

In 2007, Jenny was working a 9-5 job as a designer for a company in Chicago. She wanted a map of the city but couldn’t find one that matched her style. So, being a graphic designer, she decided to create her own—the original Ork poster. Friends loved the poster and convinced her to print a few to sell on Etsy, an online store where artists can sell goods. It didn’t take long for the posters to become an internet hit and Jenny to realize she had found a way to leave the mundane cubicle life.

Three years later, Jenny sells 15 variations of Ork Posters online and in a few dozen stores across the nation, she has celebrities and respected designers collecting her work, and she receives countless thank you letters and from customers. In short, her simple idea has become a huge success.

Not only did this Jenny make brilliant posters, she had found a way to turn her passion into a career—naturally, she was someone I wanted to meet. I figured the odds of meeting her were small, but I kept the though tucked in the back of my mind anyways. 

Last week when I was thinking about what I needed to pack for a quick trip to Chicago for a conference, I remembered Jenny lived in Chicago. I didn’t have any plans for Thursday afternoon in the Windy City so I figured, what the heck, I’ll see if Jenny would have coffee with me. What did I have to lose? The worst that would happen was she would ignore my email or say no outright—I could live with that outcome, so I shot her an email.

An hour later, she responded and agreed to a meeting. It was surreal how easy the whole thing was—I had found her contact info online, sent an email, and the next thing I knew, I had a meeting planned with one of my favorite designers. 

And it turned into a great meeting. The hour I spent with Jenny—talking about the story behind Ork, what it is like being her boss, and an assortment of other topics—was delightful. It was bound to be. I was talking with a young, creative designer that was growing a business with great ideas for the future. The business nerd inside me loved hearing the details of how a young entrepreneur found success. 

The way the Ork story is told online, it seems like Jenny was just a girl that got a lucky with an idea—but after talking with Jenny, I learned that’s just half the story. It took hard work, courage, and resourcefulness to turn her idea into a thriving company. Jenny could have found the opportunity but let the fear or the hard work stop her from pursuing the dream. The Chicago map hanging on her wall could be the only Ork Poster in existence. Instead, she had the courage to pursue the opportunity—to take the plunge—and now Ork posters hang on walls across the country. 

I could have assumed Jenny would just reject the email and never bothered sending it. I could have come up with 100 reasons why I shouldn’t have tired. But I didn’t, and as a result I had a great experience with a someone that is going to do big things in life, I learned a few new things, and I made a friend in Chicago. The reward was well worth the risk. 

That’s what Cup 10 taught me. So many times we miss great things because we are afraid of opportunity—afraid to try something new, afraid to fail, afraid of the work it will take and the sacrifice required. Opportunity knocks, but we don’t answer the door and the opportunity goes away. 

I love sitting at my desk looking at the San Francisco poster on my wall, but after meeting Jenny I look at it with a new appreciation. It is a reminder that when I see an opportunity to do something I love, I have to take a risk and give it a try. Because you never know what will happen when you open the door for opportunity and there is only one way to find out. 

As Jenny’s story shows, what you find might just change your life.